Scaling Design at Fairchain

In 2022, I joined Fairchain to design new features, build more cohesion between web and mobile, scale up their marketing site, and provide guidance on best practices.

I learned about design in an office at Fairchain, learning to collaborate cross-functionally, advocate for the user at all times, and align my design to business goals.

As the first design hire at Fairchain, I was in charge of advocating for the user, care for user accessibility, and providing my design vision for new features.

Year
2022 - 2022
Disciplines
Feature design
Design systems
Web design
Mobile design

Background

Fairchain was a web3 startup that provides blockchain-enforced contracts that allows artists to receive a percentage of any future sale of their artwork.

Fairchain was a pre-seed startup looking to quickly build new features to show to more investors. However, the company was suffering from tech debt due to building more features at such a rapid pace, especially in the design space.

The company needed a designer to create a cohesive structure and system while delivering designs to engineering for new features.

My Role

Joining Fairchain as their first UX designer, I sought to design a more cohesive digital experience while quickly iterating and building new features for users.

During my 3-month contract at Fairchain, I designed several new app features, such as push notifications and Stripe integration. Additionally, I built a design system and a marketing website to create a more cohesive end-to-end experience for all target audiences, from first impression to contract signing.

The version being showcased here was from September 2022.

The premium place to store and buy your art, all through the blockchain.

I designed Fairchain to act as a seamless and premium experience that blends seamlessly between mobile and web. As the company's first UX design hire, I created an unofficial design system that I used to bridge the gap between engineering and design while creating a more cohesive digital experience.

A clear and seamless onboarding experience for art

For new users, it might be difficult to know where to start. To rectify this, I designed a streamlined user flow that clearly instructs the user on how to upload their first artwork to the platform.

Complete parity between mobile and web

Facing cohesion issues between mobile and web, I built an impromptu design system that helped solve design disparities between the two platforms, allowing users to fully experience Fairchain equally on both platforms.

An elegant place for users to store and admire their art

When tackling how to design users' art collections, I streamlined navigational menus and icons to show art in a minimalist aesthetic that retained a visual style that you'd see most similarly in art musuems.

My impact within 3 months

Reduced contract signing delays by

50%

Increased user engagement by

20%

Increased platform parity by

45%

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