Building Design at heebie keebies

In 2021, I joined heebie keebies, a small mechanical keyboard business from my local area, to build their Shopify website and scale up their operations design-wise.

During my time there, I helped expand the customer-facing side of the business and conducted user research to help facilitate the business's transition from Discord to Shopify.

As a designer in heebie keebies's earliest stages, I helped facilitate a culture of user-first and intentional design as well as building the foundation for the Shopify site.

The version being showcased here was from August 2021.

Year
2021 - 2021
Disciplines
Web design
Product photography
User research
eCommerce design

Background

Heebie keebies is a small local business in Los Angeles County that aims to sell high-quality mechanical keyboard prices at a reasonable price.

Previously, heebie keebies operated on a word-of-mouth basis, using a Discord server to facilitate sales with customers.

The company needed a designer to create the framework and basis for their business going forward.

My Role

I was contracted to build the Shopify experience for heebie keebies and conduct user research to find out our users' most urgent needs.

As this was my first job ever, I was excited to join the team and create a distinctive visual style for the brand while making sure the user experience was bug-free and flawless.

The version being showcased here was from September 2022.

A seamless shopping experience for you to get your most wanted keyboard parts.

I designed the site with a minimalist look to set the brand apart from other competitors, most of which relied on flashy colors or gamer aesthetics. Additionally, product photography was a big emphasis of the project, with the team deciding on a small product catalogue with large, well-edited photos.

A swift and responsive experience on all devices

As this was my first contract EVER, I emphasized the mobile experience, making sure to customize and modify the Shopify interface so that all customers could purchase our products on any platform without any hiccups.

Meticulously crafted product photography

I spent a large amount of the project simply taking and editing high quality photos of each product in Adobe Creative Suite, including cross-section shots of each keyboard switch to show the individual pieces in a premium manner.

My impact within 5 months

Increased user satisfaction by

85%

Increased conversions by

60%

Designed product presentation for

18 new catalogue items

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